Airport and Route Research

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(Created page with ''''Airport and Route Research''' is an important component to any successful airline.')
(Competition)
 
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==Introduction==
'''Airport and Route Research''' is an important component to any successful airline.
'''Airport and Route Research''' is an important component to any successful airline.
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__TOC__
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==Route Lookup==
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[[File:Quick-route-lookup.png|right|500px]]
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:To research a route click on [[File:Open-new-route.png]] under the '''Routes''' part of the main navigation menu. This will take you to the '''Quick Route Lookup''' page. Here you will be able to select two airports in the proper fields. Ideally, the Departure field should be an airport you fly out of frequently (a hub) as this will help with filtering and viewing routes later on. Once you know which airports you want to fly to click '''Research Route'''.
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==Route Management==
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[[File:Route-research-no-self-flights.png|right|thumb|300px|Route Research page when you have no routes, but there is competition on the route. ]]
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[[File:Route-research-with-self-flights.png|right|thumb|300px|Route Research page when you have competition, showing demand, income and other importation information. ]]
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:'''Route Managment''' is arguably the most important page in the game, and you will spend a great deal of time on it. There are a total of five tabs which allow you to adjust and research all aspects of that specific route.
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===Market Research===
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:'''Market Research''' is the first part of '''Route Management'''.  It allows you to see demand, competition (or lack there of), market share, current prices, and other important information about the airports in question and the route it self.
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:From the examples you can see a route where your airline does not have any flights and a route where your airline does have flights. The lower middle box changes depending on if you do or do not have any flights on that route. If you do not have any flights you will be given the option to '''Add Flights''' to that route (baring any political restrictions). In the event that you do have flights on that route, you will be able to modify flight prices as well as '''IFS''' type.
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:At the bottom you will be able to see your '''Detailed Reputation''' on the route (if you have flights). This information can help you determine how you may improve your flights. The more green the boxes are, the higher your route reputation. Improved route reputation changes the way potential passengers view your flights over your competition. Passengers will be prepared to pay more if reputation is higher.
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===Competition===
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:While not critical to use, the '''Competition''' page can help you get an idea of who else is flying the route. The information it gives may help you in determining which planes to fly. Most importantly, however, it will give you an indication of how to set your prices relative to competition. To increase your loadfactor (percentage of the plane filled) on routes where there is competition, you may need to lower prices.
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:Under '''Competition Summary''' you can see a list of all flights on your route. Displayed information is the Airline Alliance, Route and IFS Reputation, R/T (return) Frequency, Daily O/W (one way) Seats, and Average Ticket Prices.
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:The '''Competition Flight List''' gives you detailed information on a per-flight frequency basis. In order you can see Airline Logo, Flights, Aircraft, O/W Seats, and Ticket Prices. This part can be of critical help if your competitors operate different planes on the same route.
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===Route Finance===
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:Knowing where you're money is being spent is critical for any business. The '''Route Finance''' page gives you a detailed break down of where the routes money is going. This page is broken down into three sections: Revenue Distribution, Summary, and Cost Distribution. By reviewing the Summary you are able to see exactly you may be losing out on an unprofitable route. 
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===Flight List===
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:The flight list shows you every flight you have on a route and gives you detailed information about each segment. On this page you will find the following categories: Summary, O/W Loadfactors, R/T Revenue, R/T Expenses, and R/T Profit. The benefits of this page are noticeable if you operate high frequency routes. Each frequency will show O/W Loadfactors along with R/T Profit. By comparing these two you are able to cut low loadfactor flights in order to improve overall profitability of the route by reducing fuel expenses. Furthermore you can see which frequencies are receiving full paying pax, connecting pax, and empty seats. The R/T Expenses section can help you see fuel costs, landing fees, and staffing costs. This will help in determining if the aircraft choice is the most profitable for that route.
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===Add Flights===
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:The final tab is '''Add Flights'''. Here you can select which planes and frequency you wish to put on the route, as well as purchase more gates if needed. This page contains R/T Frequency, Aircraft, Type, Seats, Max Payload, Hours, R/T Flight Time, O/W Turn Time, and R/T Block Time. The information here will hopefully help you make a smart decision on which aircraft you choose to maximize demand and frequency.

Current revision as of 02:42, 6 January 2013

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